How much should I charge as a personal trainer?
Well, that’s kind of a personal question (get it?).
Personal training rates are some of the most varied and wide ranging costs of any freelance profession. They are reliant on a slew of factors and are always susceptible to increases based on the market. To figure out how much you should charge for your services, you must take into account some of the following factors, on top of your own research.
The #1 factor that goes into fitness training rates? Location, location, location. All things being equal—type of workout, the length of session, the level of intensity—a fitness trainer in New York City will be compensated much differently than a fitness trainer in Biloxi, Mississippi. The market size matters.
You can’t be living in a small town and expect to charge $400+ per hour. That ain’t happenin’. If you’d like to eventually work your way up into the big city, you can, of course, do this. Just don’t start charging a premium until you get there.
On the flip side, a smaller location can sometimes work in your favor if there is a low supply of other trainers.
What kind of trainer are you? Do you specialize in CrossFit? Cardio? Heavy lifting? Sometimes specialization pays off, as people may be willing to pay a lot to get into the “perfect” basketball shape for their league.
If you enjoy a particular sport, you may want to specialize in training clients for that sport. This can help separate you from the competition— the “generic” fitness trainers.
Yes, socioeconomic status plays a role in price setting. Once again, if you’re living in New York City and working at a gym on the Upper East Side, your client is likely a little more willing to pay premium prices than a client in Biloxi, Mississippi.
Sorry, it’s the truth.
Credentials and Reputation
Finally, and perhaps most importantly, your rate is dictated by the credentials you’ve attained as well as by your reputation as a high-quality fitness trainer.
Every trainer should create a website. It doesn’t have to look glorious, it’s more about having an online presence. From there you can book appointments, setup an email list of clients, and collect Google/Yelp! reviews.
In 2017, life begins and ends online. After researching your local fitness market to determine pricing and standards, start building your web presence and asking past clients for reviews.
— Mindfulness Wellness (@HealingMB) July 18, 2017